Black Friday Campaign

Wondershare Filmora Lead Designer : Megan Kim Project Management : Anthony Yeung Motion Designer : Telli Narcizo, Thales Macedo The 2024 Filmora Black Friday Event campaign revolved around the theme "Black Friday Mayhem," designed to capture the chaos and excitement of the shopping frenzy. The campaign’s visual identity was built around a dark, bold aesthetic infused with glitch effects, digital textures, and holographic elements, creating a striking energy that showed the chaos of the event. I was responsible for leading the design strategy of the campaign, directing the key visual concept, and creating landing pages, banners, and social media content.