Project: Wondershare Filmora Black Friday Promotion
Client: Wondershare Technology
Client: Wondershare Technology
Project Management : Anthony Yeung
Lead Design : Megan Kim
Motion Design: Telli Narcizo, Thales Macedo
Video Production: Baidik Deb, Andres Lopez, Slava Kapeliushnyi
Lead Design : Megan Kim
Motion Design: Telli Narcizo, Thales Macedo
Video Production: Baidik Deb, Andres Lopez, Slava Kapeliushnyi
My Role : Art Direction · Web & Mobile Design · Social Media · Digital Ads & Banners
The 2024 Filmora Black Friday Promotion revolved around the theme "Black Friday Mayhem," designed to capture the chaos and excitement of the shopping frenzy. The promotion’s visual identity was built around a dark, bold aesthetic infused with glitch effects, digital textures, and holographic elements, creating a striking energy that reflected the frenzy of the event.
I was responsible for leading the design strategy of the promotion, directing the key visual concept, and creating landing pages, banners, and social media content.
I was responsible for leading the design strategy of the promotion, directing the key visual concept, and creating landing pages, banners, and social media content.
