Filmora Video Guidelines

Wondershare Technology In the branding team, I was responsible for creating the official Filmora Video Guideline for Filmora content creators. This guide was designed to help creators produce content that aligns visually and tonally with Filmora’s brand identity while maintaining creative flexibility. The guideline consists of three main parts. The first is a brand assets page that is intentionally compressed and focuses only on the most essential elements, such as logos, fonts, and color codes, for quick reference. The second is a video assets page where creators can instantly download brand-aligned video materials, such as intros, transitions, and overlays that reflect Filmora’s style. Lastly, the guideline includes a best practices page that outlines the key visual and motion principles needed when producing Filmora-related videos, ensuring consistency in tone, motion, and visual language. To streamline access for creators, all assets are accessible through a direct download button provided on the page.