Project: Filmora Video Guidelines
Client: Wondershare Technology
Role: Brand Identity & Video Guideline System Design
The official Filmora Video Guideline was developed to help Filmora content creators produce videos that align visually and tonally with the brand identity while maintaining creative flexibility.
The guideline consists of three main sections. The first is a Brand Assets page, designed as a condensed reference featuring only the most essential brand elements, including logos, fonts, and color codes. The second is a Video Assets page, providing creators with easy access to downloadable brand-aligned materials, such as intros, transitions, and overlays that reflect Filmora’s visual style. Lastly, the Best Practices page outlines key visual and motion principles to ensure consistency in tone, motion, and overall visual language across Filmora-related content. To streamline access for creators, all assets are accessible through a direct download button provided on the page.
Client: Wondershare Technology
Role: Brand Identity & Video Guideline System Design
The official Filmora Video Guideline was developed to help Filmora content creators produce videos that align visually and tonally with the brand identity while maintaining creative flexibility.
The guideline consists of three main sections. The first is a Brand Assets page, designed as a condensed reference featuring only the most essential brand elements, including logos, fonts, and color codes. The second is a Video Assets page, providing creators with easy access to downloadable brand-aligned materials, such as intros, transitions, and overlays that reflect Filmora’s visual style. Lastly, the Best Practices page outlines key visual and motion principles to ensure consistency in tone, motion, and overall visual language across Filmora-related content. To streamline access for creators, all assets are accessible through a direct download button provided on the page.
